Website design for Burlesque artist
The objective — To create a compelling narrative for the users, lower the bounce rate and increase traffic.
Date — March 2020
Role — Lead designer, content strategist
Deliverables — User flow . Mid-fidelity wire frames . High-fidelity mock-ups . Style guide & UI components . Content strategy
Users — There are two target groups. The first, women (30-55) who are organizing an event either for a personal affair or a corporate event. This group reaches the website organically. The second group is a younger audience who follows Fay on social media (18-30).