The goal To create a brand identity and website that activates people to travel more local and sustainable.
Date Summer 2020
Role Web designer · Brand strategist
Deliverables User flow · Mid-fidelity wireframes · Style guide & UI components · Website
Users Dutch solo adventurers · Families · Couples.
After exploring the options for plugins without needing a Woo-commerce package we decided to work with Elementor blog to display the packages by their tag.
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The cornflower, which is an endemic Dutch/Flemisch flower served as inspiration for the color’s and shape of the icon.
The word adventure is set in Bookmania. This font is iconic for its beautiful glyphs and offers many variations for each letter. I paired it with the humanist sans-serif type Canada Gibson.