Website redesign for food/travel journalist
All Day every Daisy
Introduction
A website divided into two themes, for a food-loving couple, travelling the world in a sustainable way.
Hypothesis
Offering a variety of responsible travel tips will help users to make their journey more sustainable.
Providing busy people with the tools and tips to prepare a trip and plan an itinerary, will help them save time. It will make them come back because of how easy it is.
How can we?
Content → Create a better experience for its visitor by improving the customer journey.
Design/Visual → Taking advantage of so many beautiful pictures taken over the years. Clear, clean & modern.
Commercial → Space for adjustable banners, making partnerships with partners more attractive.
Overarching → Develop the brand and normalize responsible practices at the dinner table, at home and abroad.
Userflow
Logo
The new logo typeface is a playful twist of its original. With the new type, the logo is more readable on screens.
Before
After
Icons
In the initial website, the icons served as a decorative element. In the new design, the icons are as buttons to switch from a theme. The colors are more simple, to fit in with the rest of the design.
Before
After
