I’m a Product Designer who transforms complex sustainability insights into clear, actionable digital experiences. With a background in UX, content strategy, and engagement optimization, I help businesses and governments turn data into practical tools that drive real-world impact.
At Circle Economy, Sportbedrijf Arnhem, and other projects, I’ve worked closely with researchers, developers, and business teams to design intuitive, research-driven products. My focus is on creating digital experiences that are seamless, engaging, and built for maximum impact.
I created a minimalist one-pager that emphasized clear brand positioning, intuitive UX, and SEO optimization. Collaborating with the team, we defined personas, analyzed competitors, and structured the site with a strong design system, ensuring discoverability and alignment with business goals. The result was a sleek, responsive website that achieved 6.3K visits and a 30% conversion rate, driving engagement and increasing traffic through referrals from Circle Economy and Deloitte.
I conducted user interviews with parents and children to understand their approach to sports discovery and tested the interactive prototype in classrooms to refine engagement. Observing how children interacted with video content and selection features, I optimized the platform to make exploration intuitive and fun. Instead of managing bookings, it guides parents to the Sport in Arnhem system, ensuring a seamless transition while keeping the focus on an immersive discovery experience.
Inspired by the cornflower, a native Dutch-Flemish flower, I developed a visual identity with a color palette of Cornflower Blue and Forest Green. The Bookmania font added a sense of adventure, paired with the clean, readable Canada Gibson typeface. I created a filter system using Elementor’s blog feature, allowing users to easily browse travel packages by category. The result is a user-friendly platform that aligns with the brand’s values and offers a seamless, engaging experience for Dutch solo adventurers, families, and couples.
The goal was to enhance user engagement and drive traffic by transitioning from a single-page design to a layered, intuitive experience that aligns with both user expectations and business objectives. I developed a user flow that guides visitors seamlessly through the site, ensuring an optimized journey for each audience segment.
The design emphasized elegance, playfulness, and power, with a pink and blue gradient and Orpheus Pro paired with Helvetica Neue. The result is a responsive, SEO-optimized website that strengthens Fay Loren’s online presence and aligns with her audience’s needs.
I take on a limited number of projects each year, focusing on opportunities where I’m truly excited and where my skills can make a meaningful impact.
If my experience aligns with the work you’re doing and the role you’re offering, I’d love to connect and discuss how I can contribute to your team and help drive impactful results.
